Colorful graphic design for a jewelry brand called Charmed by Wendy, featuring logo variations, stars in yellow, white, red, pink, purple, blue, and green, a pink and red checkered pattern at the bottom, and decorative texts and labels.

Charmed by Wendy Handmade Jewelry

Stamford, CT

CORE VALUES

Share joy and confidence

Celebrate heritage and passion

Offer alternative to mass-produced items

Help people feel seen

What is Charmed by Wendy all about?

More than just a jewelry brand - this is a joyful, creative space where color, culture, and confidence collide. Every piece is handmade with care and imagination, offering a little spark of personality you can wear every day.

Pink background with blue crescent moons and stars, featuring bold red and pink text that says 'Chermed By Wendy'

Project Goals

Build stronger brand recognition

Stand out in a crowded market

Connect more deeply with customers

Increase e-sales with purposeful strategy

Meet the Brand

Colour Palette - Colombian / Nostalgic / Playful

Style - Handmade / Pop Art / Psychedelic

Vibes - Creative / Eclectic / Funky

CHARMED BY WENDY'S WEBSITE
Design with pink background, featuring a logo with stylized green and white olive shape with star, bold text 'Charred by Wendy' in green with pink shadow, and a circular badge with pink text 'Charred by Wendy' on a checkered green and white background, all indicating handmade jewelry.
Pink business card and packaging for Charmed by Wendy, featuring an orange and pink checkered border and stylized pink and orange text reading "Charmed by Wendy" on a pink background, with contact information and social media handle
A cartoon-style pink and red kidney with a star in the middle on a yellow and white checkered background.
Two black keychains with cartoon eyes and silver accents on a blue textured surface, with a pink and green checkered background border.
A woman sitting on sandy ground outdoors during sunset, wearing a white blazer, ripped jeans, and checkered slip-on shoes, with trees in the background.
A pair of earrings with crescent moon shapes, beige color, with dangling white pearl beads, laid on pink textured background with shadowing, framed by a blue and white irregular border, and a sake-colored circle with a stylized letter and star design in the top right corner.
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