Packaging label for a fragrance named 'Fine-Tuned Fragrance' featuring a dark green top and bottom with black cursive text, logo with a flower symbol, stylized 'FF' initials, and floral patterned designs in maroon and olive green.

Fine-Tuned Fragrance

Southlake, Texas

CORE VALUES

Cruelty free

Ethically sourced

Clean ingredients

Environmentally friendly

What is Fine-Tuned Fragrance all about?

Chanley’s approach of combining clean ingredients with sustainable accords is at the forefront of each scent creation.

Pairing that with inspirations from early guitar legends, bands or musicians, each scent takes you back in time while sill feeling new, modern and current.

A decorative label with the text "Fine-Tuned Fragrance" surrounded by abstract floral and star-shaped patterns in purple and maroon.

Project Goals

Flexible branding to seamlessly fit a variety of styles and colours

Musical inspiration translated to the logos

Retro vibes are a MUST

Meet the Brand

Colour Palette - Deep / Luxurious / Rich

Style - Boho / Neo-Retro / Pop-Art

Vibes - Chic / Groovy / Nostalgic

FINE-TUNED FRAGRANCE'S WEBSITE
Design featuring a guitar pick with initials 'FF', vacuum of a turntable with 'Fine-Tuned Fragrance' around the edge, and the phrase 'Fine-Tuned Fragrance' written in script.
Business card with a floral pattern background and a lavender guitar pick logo with 'FF' initials, promoting fine-tuned fragrance, owned by Chanley Pike, with contact information and social media handle.
Patterned background with green and yellow shapes, featuring a guitar pick with the letters F F in the center.
Repetition of the phrase "FINE-TUNED FRAGRANCE" in different colors (gold and black) on a dark olive background, with the text arranged in curved lines.
A collection of black and white patterned perfumes, a scented candle labeled 'WHITE ROOM,' and guitar picks in various colors on a pink surface, with a purple background and a black pot pouring sticks. A yellow guitar pick-shaped logo with black 'FFF' initials is in the background.
Patterned background with yellow floral designs on an olive green background, with a central olive green banner displaying the text 'Fine-Tuned Fragrance' in black cursive font.
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