Two pink and orange branded pamphlets, one titled "The Blooming Brand Blueprint" with a subtitle "From Confused to Confident in 5 Steps," featuring floral graphics and a striped border, resting on a white surface.
An illustration of a red flower with seven petals and a pink center.
A simple illustration of a pink flower with a red center and six petals

WELCOME TO YOUR BRAND’S BLOOMING JOURNEY

Inside The Blooming Brand Blueprint, you’ll walk through 5 bite-sized (but powerful!) steps designed to help you:

  1. Plant the roots of your brand with intention

  2. Define what makes you you — your vibe, voice, and values

  3. Get clear on who you're talking to (and what they care about)

  4. Uncover what makes your brand feel true to you — not like everyone else

  5. Build a brand that’s as strategic as it is aesthetic

This guide is all about helping you ditch the second-guessing and grow a brand that’s grounded, aligned, and totally you.

Vertical striped pattern with alternating orange and pink horizontal stripes.
Vertical striped pattern with alternating orange and light pink horizontal bands.

The Blooming Brand Blueprint

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The Blooming Brand Blueprint ✿

WHAT YOU’LL UNLOCK INSIDE THE FREE WORKBOOK

Uncover what makes your brand feel like you , even if you’ve been winging it

Get crystal clear on your dream audience — who they are, what they care about, and how to reach them

Carve out your own space in the market, so you stand out for all the right reasons

Create a brand blueprint that’s both strategic and visually dreamy

A young woman with blonde hair and a bright smile sitting on a green velvet tufted couch in a living room with white walls and curtains, wearing pink sunglasses on her head, a denim jacket with white stars, a white top, and an orange and yellow swirl patterned skirt.
Vertical stripes pattern with alternating orange and pink colors
Simple illustration of a pink flower with six petals and an orange center.
Simple illustration of an orange flower with eight petals and a pink center on a black background.
Vertical striped pattern with alternating coral orange and light pink stripes.

Hey there, I'm Lauren!

I'm the creative mind behind Blush and Poppy Studio — a brand and web designer based in Montreal who’s all about helping female-led, creative businesses bring their boldest visions to life!

I specialize in retro-inspired, personality-packed design that helps brands stand out and connect with their dream clients. When I’m not designing, you’ll find me exploring trendy restaurants, photographing colourful murals, or planning my next adventure.

I created this workbook because I know how overwhelming branding can feel and I wanted to give creative business owners a tool that actually feels doable and fun!

Let’s make your brand bloom! 🌸