WELCOME TO YOUR BRAND’S BLOOMING JOURNEY

Inside The Blooming Brand Blueprint, you’ll walk through 5 bite-sized (but powerful!) steps designed to help you:

  1. Plant the roots of your brand with intention

  2. Define what makes you you — your vibe, voice, and values

  3. Get clear on who you're talking to (and what they care about)

  4. Uncover what makes your brand feel true to you — not like everyone else

  5. Build a brand that’s as strategic as it is aesthetic

This guide is all about helping you ditch the second-guessing and grow a brand that’s grounded, aligned, and totally you.

The Blooming Brand Blueprint

The Blooming Brand Blueprint ✿

WHAT YOU’LL UNLOCK INSIDE THE FREE WORKBOOK

Uncover what makes your brand feel like you , even if you’ve been winging it

Get crystal clear on your dream audience — who they are, what they care about, and how to reach them

Carve out your own space in the market, so you stand out for all the right reasons

Create a brand blueprint that’s both strategic and visually dreamy

Hey there, I'm Lauren!

I'm the creative mind behind Blush and Poppy Studio — a brand and web designer based in Montreal who’s all about helping female-led, creative businesses bring their boldest visions to life!

I specialize in retro-inspired, personality-packed design that helps brands stand out and connect with their dream clients. When I’m not designing, you’ll find me exploring trendy restaurants, photographing colourful murals, or planning my next adventure.

I created this workbook because I know how overwhelming branding can feel and I wanted to give creative business owners a tool that actually feels doable and fun!

Let’s make your brand bloom! 🌸