Brand strategy, branding + web design for creative businesses ready for a brand that matches the business they've built
A deeper, collaborative brand experience for businesses that have outgrown their current brand and are ready to rethink how they show up, position themselves and connect with the right clients.
October 2 spots • November 2 spots
You might be ready for a rebrand if...
Your brand looks decent, but it no longer reflects the level you're operating at
Your messaging sounds fine, but it isn't connecting with the right people
Your website functions, but it no longer reflects the quality of your work
You’re growing, but your brand still feels stuck in an earlier version of your business
Meet the designer behind the blooms
I’m Lauren, a Montreal-based brand strategist and web designer, drawn to creative businesses with personality, good ideas and their own way of doing things.
I work with female-led creative businesses across industries — from therapists, photographers and florists to copywriters, content creators and other service-based brands. I also love working with a good product-based brand when the fit is right.
Because strong branding isn’t about fitting into one industry. It’s about understanding what makes your business different and bringing that to life in a way that actually connects.
I bring an outside perspective, a strategic eye and a collaborative approach to every project, so your brand ends up feeling like you, not like a copy of everyone else in your space.
- Kenisha Scott
I had the pleasure of working with Lauren on my floral biz branding and I couldn’t be happier with the results! She was not only professional but also incredibly receptive to feedback, making the entire process smooth and enjoyable. I highly recommend her for anyone looking for a talented, attentive brand designer, and I will definitely be working with her again in the future!
- Brianna Taggio
Lauren was all about going forward with a colourful brand take over. She listened to our inputs and changes and was very receptive. From the website redesign to my logo and social branding she was phenomenal. I highly recommend her services if you are looking to rebrand!
- Alyssa Wood
"I immediately got a ton of client conversions and SO many compliments"
- Alyssa Wood
Lauren is beyond talented. She designed my website, branding, and logo entirely from scratch and exceeded my expectations. She has been incredible to work with, is easy to talk to, has the best personality, responds quickly, and is an expert in what she does! I would highly recommend her and I am so grateful I worked with her!
- Brianna Taggio
Lauren was all about going forward with a colourful brand take over. She listened to our inputs and changes and was very receptive. From the website redesign to my logo and social branding she was phenomenal. I highly recommend her services if you are looking to rebrand!
- Alyssa Wood
Lauren is beyond talented. She designed my website, branding, and logo entirely from scratch and exceeded my expectations. She has been incredible to work with, is easy to talk to, has the best personality, responds quickly, and is an expert in what she does! I would highly recommend her and I am so grateful I worked with her!
- Alyssa Wood
"I immediately got a ton of client conversions and SO many compliments"
- Alyssa Wood
Lauren is beyond talented. She designed my website, branding, and logo entirely from scratch and exceeded my expectations. She has been incredible to work with, is easy to talk to, has the best personality, responds quickly, and is an expert in what she does! I would highly recommend her and I am so grateful I worked with her!
- Kenisha Scott
I had the pleasure of working with Lauren on my floral biz branding and I couldn’t be happier with the results! She was not only professional but also incredibly receptive to feedback, making the entire process smooth and enjoyable. I highly recommend her for anyone looking for a talented, attentive brand designer, and I will definitely be working with her again in the future!
- Brianna Taggio
Lauren was all about going forward with a colourful brand take over. She listened to our inputs and changes and was very receptive. From the website redesign to my logo and social branding she was phenomenal. I highly recommend her services if you are looking to rebrand!
- Alyssa Wood
"I immediately got a ton of client conversions and SO many compliments"
- Alyssa Wood
Lauren is beyond talented. She designed my website, branding, and logo entirely from scratch and exceeded my expectations. She has been incredible to work with, is easy to talk to, has the best personality, responds quickly, and is an expert in what she does! I would highly recommend her and I am so grateful I worked with her!
- Kenisha Scott
I had the pleasure of working with Lauren on my floral biz branding and I couldn’t be happier with the results! She was not only professional but also incredibly receptive to feedback, making the entire process smooth and enjoyable. I highly recommend her for anyone looking for a talented, attentive brand designer, and I will definitely be working with her again in the future!
I had the pleasure of working with Lauren on my floral biz branding and I couldn’t be happier with the results! She was not only professional but also incredibly receptive to feedback, making the entire process smooth and enjoyable. I highly recommend her for anyone looking for a talented, attentive brand designer, and I will definitely be working with her again in the future!
- Kenisha Scott
Not sure which direction your business needs?
The Flower Field results
From clearer messaging to more confidence showing up, this is what strategic branding can help make possible.
Pick the path that fits your season
Whether you’re ready for a full rebrand, a strategic website, or the complete brand + web experience, there’s a path to meet you where your business is headed.
The Blooming Brand
A STRATEGIC REBRAND FOR CREATIVE BUSINESSES READY TO RETHINK HOW THEY SHOW UP AND BUILD A BRAND THAT MATCHES THE BUSINESS THEY’VE BUILT
What’s Included
- Collaborative Brand Strategy
- Positioning + Messaging Foundations
- Creative Direction
- Custom Logo Suite
- Colour Palette + Typography System
- Brand Pattern + Custom Illustrations
- Brand Board + Brand Guidelines
- Social Media Launch Kit
Investment: $3,000 USD
Strategic Brand in 3 Weeks
A STRATEGIC REBRAND FOR CREATIVE BUSINESSES READY TO RETHINK HOW THEY SHOW UP AND BUILD A BRAND THAT MATCHES THE BUSINESS THEY’VE BUILT
The Blooming Brand
The Blooming Website
A STRATEGIC WEBSITE FOR CREATIVE BUSINESSES READY TO TURN MORE VISITORS INTO CLIENTS AND CREATE AN ONLINE HOME THAT’S BUILT TO GROW WITH THEIR BUSINESS
What’s Included
- Collaborative Website Strategy
- Custom 5 Page Website Design
- Mobile + Desktop Optimization
- SEO Foundations
- Website Training Video
- 2 Weeks of Post Launch Support
Investment: $2,500 USD
STRATEGIC WEBSITE IN 2 WEEKS
The Blooming Website
What’s Included
- Collaborative Website Strategy
- Custom 5-Page Website Design
- Mobile & Desktop Optimization
- SEO Foundations
- Website Training & Walkthrough
- 2 Weeks of Post-Launch Support
Investment: $2,500 USD
Strategic WEBSITE IN 2 WEEKS
A STRATEGIC WEBSITE FOR CREATIVE BUSINESSES READY TO TURN MORE VISITORS INTO CLIENTS AND CREATE AN ONLINE HOME THAT’S BUILT TO GROW WITH THEIR BUSINESS
BUILT IN SHOWIT OR SHOPIFY
A flexible payment plan option is available if you’d prefer to spread things out a little.
The Blooming Bundle
A COMPLETE BRAND + WEBSITE EXPERIENCE FOR CREATIVE BUSINESSES READY TO BRING IT ALL TOGETHER
What’s Included
- Everything in The Blooming Brand
- Everything in The Blooming Website
- Save $500 when you book both together
- One seamless, strategy-led experience from start to finish
Investment: $5,000 USD
STRATEGIC BRAND + WEBSITE IN 5 WEEKS
The Blooming Bundle
What’s Included
- Everything in The Blooming Brand
- Everything in The Blooming Website
- Save $500 when you book both together
- One seamless, strategy-led experience from start to finish
Investment: $5,000 USD
STRATEGIC BRAND + WEBSITE IN 5 WEEKS
A COMPLETE BRAND + WEBSITE EXPERIENCE FOR CREATIVE BUSINESSES READY TO BRING IT ALL TOGETHER
What it looks like to work together
Think clear communication, creative direction and a process that feels exciting instead of stressful.
Step 1: Inquiry + Connection
Fill out the inquiry form and share a bit about your business. If it feels aligned, we’ll hop on a call to talk through your vision, goals and what you’re looking for.
Step 2: Strategy + Direction
Before we design anything, we get clear on your brand — your positioning, audience and overall direction, so everything we create is rooted in strategy, not guesswork.
Step 3: Design + Refinement
I bring your brand and/or website to life while you stay involved through clear walkthroughs and feedback rounds — so every decision feels intentional and aligned.
Step 4: Launch + Support
You walk away with a brand and/or website that feels polished, cohesive and ready to grow plus support after launch to make sure everything runs smoothly.
Am I the designer for you?
I might be the one, if…
You have ideas, but you also want someone who can guide you and bring everything together in a way that actually works.
You want a balance of collaboration + direction
You’re ready for something new, but you don’t want it to feel stressful or confusing. You want a process that feels clear, supported and even fun.
You want the process to feel exciting , not overwhelming
You’re not looking to micromanage, you want to feel confident in the direction and choices being made.
You want to trust your designer’s decisions
Not just a one-time project, but someone who understands your brand as it evolves.
